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Pitney
Bowes Gets Its ‘OfficeRight’ With 3D Systems
Introduction
Pitney Bowes Inc. is a $4.1 billion global provider of mail and
document management solutions, headquartered in Stamford, Connecticut,
USA. The company’s products are used by over two million
businesses of all sizes across the world.
Pitney Bowes UK is based in Harlow, Essex. The company is using
the Vanguard™ SLS® system from 3D Systems to automatically
build from 3-D CAD data fully functional rapid prototype parts
during product development.
In the development of the OfficeRight Mailer, the SLS system
was a major contributor to a three-month – in this case
20% – time reduction
in the design process, and a considerable reduction in development
costs.
Molding and Folding
Pitney Bowes offers a range of products and services to improve
the rate at which mail is processed. Its range of digital franking
machines, envelope printers, folders and inserters, scales and
copiers are used across the globe.
Until recently Pitney Bowes’ products were all designed
and built using metal machinery and from metal components. However,
for the design of the OfficeRight Mailer, the decision was made
to design the machine almost entirely in plastic.
Chris Ramm, Toolroom Manager, Pitney Bowes explains: “Not
only was the decision to move into plastics a big one for us,
but the OfficeRight product was our first move into the desktop
market. Rather than being large-scale, high output equipment,
this is the sort of product that can be sold in an office equipment
retail outlet.”
Previously, besides working in metal, the design team at Pitney
Bowes UK were used to employing third-party bureaus to produce
prototype parts. While effective and accurate in the long run,
this had a number of downsides. For OfficeRight, the company
made another major decision - to bring as much of the design
process as possible in-house by investing in SLS™ (selective
laser sintering) technology from 3D Systems.
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"We
achieved everything we set out to….since purchasing
the SLS system…, including faster prototype production,
the ability to produce usable parts with different materials,
and the ability to make major design changes and leave
them to build on the system overnight.”
Chris Ramm, Toolroom Manager, Pitney Bowes
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With SLS technology, three-dimensional components are produced
on the SLS system from DuraForm® PA powder. A CO2 laser beam
sinters each of the powder layers and builds up, layer-by-layer,
precise parts with the finest surface structure. Driven by Pitney
Bowes’ CAD data, the laser beam heats the powder layer
to melting. The process is performed in additive layers, whereby
the working platform is moved in the Z-axis. The system
is designed for production of thermo-mechanically resilient functional
prototypes.
“One big bugbear for us with third-party bureaus was lead-time,
especially with complex and large parts,” continues Ramm. “The
parts could take up to 10 days to get back to the design team.
With our own SLS system the parts can be designed one day and
be in the designer’s hands the next.”

It
has been estimated that purchasing the SLS system shed
three months off the OfficeRight design project. Instead
of waiting two to three weeks for large parts, the designers
could have them for review in two to three days.
“There’s also the question of control. Having the
system in-house meant that the development team working on OfficeRight
felt that they had full control over the design process.”
With the SLS system the Pitney Bowes team also took control of
the functionality testing of a number of crucial parts. Plastic
gears, housing components, and all sliding parts that transport
paper
through the machine were built and tested on the SLS system.
Those parts were then mounted on the prototype OfficeRight machine
and tested on short- and long-run full functional tests including
folding, inserting and sealing 15
letters per minute. In fact, the test rigs contained more SLS
parts than vacuum molded parts in order to make them as fully
functional as possible.
Rapid Implementation, Rapid Prototyping
Once the justification proposal presented by Jim Webster, Principal
Manufacturing Engineer, at Pitney Bowes UK had been accepted
by corporate headquarters in the U.S., the search for the correct
partner began. Jim Webster explains, "Price
was never really an issue as all companies’ prices were
comparable. The most important requirements for us were speed,
reliability, accuracy and part strength. The Vanguard SLS system
was more
flexible, and we could produce parts in a wider range of materials.
This was important for us at the time as we were also considering
using LaserForm™ metal material to manufacture injection mold
tool inserts.
"We worked with different companies but found 3D Systems
to be incredibly cooperative when producing sample parts. Also,
the samples we produced were assessed for part quality and dimensional
accuracy. The parts produced on the Vanguard SLS system were
assessed as the best overall. They were put into OfficeRight
test rigs
in the subsystem development phase and proved to be invaluable
in qualifying the design concept. Over the evaluation period
we also found the SLS system from 3D Systems to be quicker and
more accurate than its nearest competitor."
Time pressures on the OfficeRight production schedule were high.
The SLS system was delivered and installed in Harlow in just
two weeks. All users then received one week of training, and
the
system was fully operational and producing parts in three weeks.
Signed, Sealed and Delivered
It has been estimated that purchasing the SLS system shed three
months off the OfficeRight design project. Instead of waiting
two to three weeks for large parts, the designers could have
them for review in two to three days. The Pitney Bowes team also
found they were realizing approximately 50 percent cost savings
from outsourcing bigger parts to third-party bureaus. The larger
prototype parts had been costing between £3,000-4,000
($5,000-6,000 U.S.) per part.
“We’ve seen extensive benefits since purchasing the
SLS system,” says Chris Ramm. “We achieved everything
we set out to, including faster prototype production, the ability
to produce usable parts with different materials, and the ability
to make major design changes and leave them to build on the system
overnight.”
There were also a number of unexpected advantages, as Chris Ramm
explains: “The designers just couldn’t believe that
we could turn parts around so quickly. There were 12 contract
engineers, three lead engineers, and 30 people on the mechanical
team at the height of the design time. We all had visibility
over the parts that were being made. This would never have been
achievable with an outsourced solution.”
“The ability to make parts quickly, and more importantly
to use them, was a godsend to the designers. Such was the accuracy
and reliability of the parts that we found ourselves using SLS
parts very late on in the design process.”
Post-Production
Jim Webster reiterates that the move into plastic, combined with
the move into the desktop market, was equally as bold a move as
the decision to purchase the SLS system.
“Quite understandably, everyone took a short-term view
when looking to invest in SLS technology,” says Webster. “When
seeking approval for expenditure, justifying the equipment was
a challenge.
Final approval was based upon predicted cost savings, which was
a difficult task to prove given that no parts had yet been designed.
However, after installation, the predicted business case cost
savings were found to be pessimistic, and benefits in lead time,
flexibility and response were immediate. Such was the demand,
the machine ran 7 days a week for the first 12 months.”
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