Buying a house is a big milestone. It’s also an involved process with many plans and documents to scrutinize and a variety of factors to weigh and consider. And though the favorable terms and conditions of a mortgage often play an important role in the client’s decision to buy, they don’t necessarily add to the overall excitement of the experience.
With this in mind, the Swiss bank Zürcher Kantonalbank decided to make the mortgage signing experience more memorable through 3D printing. In partnership with 3D-MODEL AG, Zürcher Kantonalbank is the first bank ever to present its clients with a 3D print of their future home while reviewing the mortgage confirmation.
"Fulfilling the lifelong dream of owning a home is a very emotional moment,” says initiator Atahan Tosun, Head of Segment Management at Zürcher Kantonalbank's Private Banking. “As our motto is ‘Close to You,’ sharing in the excitement of such a moment with our clients is particularly important to us, especially with the surprise and joy of the concept.”
Indeed, the response from clients has been overwhelmingly positive and the new homeowners delight in the customized personal touch given to an otherwise routine and impersonal process. “Now that I have a library of my own, I look forward to displaying my home model there,” said one client. “I find it both fascinating and beautiful, and am rather proud to have it. I’m also impressed with the creativity of the idea and how perfectly it was designed and realized.”
Given the success of Zürcher Kantonalbank’s first implementation of 3D printing, they are now working with 3D-MODEL AG to explore new ways to engage the flexible, custom nature of the technology. Future applications may include 3D models of local building projects to further demonstrate and establish the bank’s ties to the community. Regardless of the direction they take, Zürcher Kantonalbank has laid a solid foundation in the hearts and minds of its clientele.