Marketing Data Analyst (330-13)

Req Code: 
330-13
Category: 
Marketing
Job Location: 
Rock Hill, SC or Andover, MA
Job Summary: 

The Marketing Data Analyst will support the demand generation team and our fast-growing Cubify consumer brand by providing campaign and web analysis and reporting for all business units within 3D Systems. He/she will be responsible for mining and converting data into key insights and intelligence to support the organization’s strategic and tactical initiatives. 

Responsibilities: 
  • Create digital dashboards and performance summary reports for various business units and senior management and other ad-hoc reports as necessary
  • Define, track, and provide key insights on performance indicators for the various business units
  • Provide insights on the performance of websites/microsites to understand user behaviors and trends and marketing campaigns with the end goal of optimizing results and maximizing conversion
  • Assist the marketing managers to run ROI analysis, marketing campaign tracking and results analysis and have experience in helping to develop various optimization strategies
  • Use quantitative methods and tools including A/B testing, multivariate analysis and optimization techniques to analyze campaign performance across deliverability, open rates, bounce rates and conversions
Qualifications: 

Education and Training:
Bachelor’s degree in one of the following disciplines:  Business, Economics, Marketing, Statistics or Finance

Experience:
At least two years of relevant work experience in data analytics/marketing reporting

Knowledge, Skills & Abilities:

  • Superior analytical and problem solving skills
  • Experience with Google Analytics or similar web analytic tools
  • Experience with Salesforce or similar CRM
  • Experience with Google Adwords
  • Experience with marketing automation tools such as Pardot a plus
  • Strong organization, prioritization and attention to detail
  • Excellent written and interpersonal communications skills
  • Hands-on, roll-up your sleeves attitude