Would you believe that Hot Wheels has turned out more than 4 billion 1:64 scale cars since 1968? For over four decades, high quality and fantastic design have been their hallmark throughout, yet as with many toy designers, a new generation of 3D design programs lay in the background of their creations. (Below: Designing Hot Wheels in Geomagic Freeform, Image by Ford)

Hot Wheels designers use Geomagic Freeform 3D design software and the Geomagic Touch haptic device to bring their designs to life faster. Unlike CAD, Geomagic Freeform users can sculpt in virtual clay, allowing them to create organic, artistic designs that simply can’t be done any other way. Additionally, for users like Hot Wheels who 3D print their designs, Freeform provides quick, accessible 3D printing preparation tools.

Click here to read more and see video about Hot Wheels' designs.