In an interview with eyewear-magazine.com, pq Eyewear founder and CEO Assaf Raviv described creativity as “a better and interesting way of reaching from A to B.” Indeed, if the purpose of a pair of glasses is to sharpen your vision, the goal of pq Eyewear is to package those optical benefits in a creative, captivating design.

Raviv teamed up with noted designer Ron Arad, creator of everything from the Bookworm bookshelf to the Tel Aviv Bauhaus Museum and iconic armchairs. Arad brought his innovative style to pq Eyewear’s line, creating playful, curved frames that reimagine both the form of eyewear and the way in which it functions. Simultaneously, they are redefining how glasses are manufactured, creating designs that are tuned to the unlimited complexity and unique geometry production capabilities of 3D printing.

From a functional standpoint, one of the first things you notice is that each frame is a single piece—no assembly, no screws, and living hinges built right in. Tailor made for 3D printing, this design allows the temples to pull into your head for a better fit. It also means lighter weight, fewer breakable parts and an overall stronger pair of glasses.

Each pair of frames is manufactured on our newest SLS system, the ProX 500, which allows pq Eyewear to create large, nested batches of multiple frames at once. After 3D printing, the frames are post-processed in a rock tumbler, which prepares them for coloring in a wide selection of shades.

Currently, pq Eyewear is available only in Europe with plans to expand to the U.S. later in 2015. pq Eyewear offers both optical and sunglass frames.

Check out the video below to see how pq Eyewear is changing the look of designer eyewear.